Real Rivian Adventures

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Real Rivian Adventures 🛻

How do you make a car ad that doesn’t feel like a car ad? You make the people the focus, not the car.

Rivian is an EV car brand that doesn’t act like any brand in the category. So for their first 360 brand campaign, we didn’t make ads. We told Real Rivian Adventures - real stories, from real Rivian owners, that all really happened. Elevated to the level of short films.

ADAGE / Yahoo Autos / adweek / autonews / mediapost / carbuzz / electrek / Designrush

Now Playing:
Last Lemonade Standing

Inspired by the Carter family’s real Rivian-powered adventure, it’s the story of two dueling neighborhood lemonade stands, told in the style of a spaghetti Western.

By turning lemons into the most refreshing stand on the street, Cody and his kids, Blayre and Ryder — and their R1T — inspired our “Last Lemonade Standing” video. But they’re just the beginning. We want all Rivian owners to share their real life stories, photos and videos with… pic.twitter.com/yqPupUASYh
— Rivian (@Rivian) May 2, 2025

Saving Summer

We took inspiration from a 90s coming-of-age story
to tell Sean’s adventure about a rescue mission of a stuck ice cream truck to save a summer beach day from melting away.