Panera Bread

Over the past year, Panera tasked us to make them more culturally relevant. We said, careful what you wish for.
In just 6 months, we got Panera in late night, the NYT, morning shows, group chats, and your FYP. Tapping into one niche (yet extremely passionate) audience at a time.

The “Never Have to Make an Agonizing
Decision Again” Meal

Starred The Summer I Turned Pretty’s Chris Briney and turned the Panera café into a cinematic slice of teen angst and indecision.
Shorty Awards 2026 Finalist in Food & Beverage

12+ million organic views / 886% above benchmark on
tik tok /88.3k shares in JUST 3 days!

There isn’t a bigger fall brand than Panera. And you can’t have fall without a Gilmore Girls rewatch. So we debuted –

The “Fall for Your Favorites” Meal

celebrating soup season and igniting the fandom’s biggest debate: which boyfriend – I mean, soup – is your favorite?

NY POST / BUSTLE / PARADE / PEOPLE / Page Six / Newsweek / Campaign / Adage / LBB

3.8B IMPRESSIONS / 21M SOCIAL IMPRESSIONS

Keke deserves the world!! And when rumors were all over the internet about a certain someone… odds were you were rooting even more for Keke Palmer’s love life. And with the new MyPanera rewards program, she found a relationship that matches her energy, gives back, and surprises her with little treats (and who doesn’t love gifts?).

The “Refreshly Loyal” Meal

And when everyone’s favorite football boyfriend proposed to the internet’s biggest pop star, we created

The “Loaf Story” Meal

A meal with your mom isn’t meaningful because of the food on the table. It’s meaningful because of the time spent together. Even a quick meal with your mom can mean a lot. And as one of the few QSRs in the category that actually encourages you to sit down and have a meal, Panera is uniquely positioned to bring people closer together.

So this Mother’s Day, we set out to prove it. We invited real people to have lunch with a surprise guest – their Mom.
Then, we let the cameras (and tears) roll.