Panera Bread

Over the past year+, Panera tasked us to make them more culturally relevant. We said, careful what you wish for.
So far, we got Panera in late night, the NYT, morning shows, group chats, and your FYP.
Tapping into one niche (yet extremely passionate) audience at a time.

The “Never Have to Make an Agonizing
Decision Again” Meal

Starred The Summer I Turned Pretty’s Chris Briney and turned the Panera café into a cinematic slice of teen angst and indecision.
Shorty Awards 2026 Finalist in Food & Beverage

12+ million organic views / 886% above benchmark on
tik tok /88.3k shares in JUST 3 days!

The “On Set with Jake Shane” Meal

Starred the internet’s favorite influencer / therapuss Jake Shane as he filmed his very first Panera commercial and things went…fine. They were fine! Fun, actually.
ADWEEK / LBB / MEDIAPOST / SPORKED/ REEL360 / YAHOO! / PEOPLE /

6+ million views / +300K likes / +4% engagement rate

There isn’t a bigger fall brand than Panera. And you can’t have fall without a Gilmore Girls rewatch. So we debuted –

The “Fall for Your Favorites” Meal

celebrating soup season and igniting the fandom’s biggest debate: which boyfriend – I mean, soup – is your favorite?

NY POST / BUSTLE / PARADE / PEOPLE / Page Six / Newsweek / Campaign / Adage / LBB

3.8B IMPRESSIONS / 21M SOCIAL IMPRESSIONS

When the internet was on fire with rumors of a new potential romance between Keke Palmer and a certain chicken wing host, we gave them the piping hot (iced) tea they were looking for: Keke Palmer is in a new LOYAL relationship.
With her MyPanera rewards program.

The “Refreshly Loyal” Meal

And when everyone’s favorite football boyfriend proposed to the internet’s biggest pop star, we created

The “Loaf Story” Meal

A meal with your mom isn’t meaningful because of the food on the table. It’s meaningful because of the time spent together. And as one of the few QSRs in the category that actually encourages you to sit down and have a meal, Panera is uniquely positioned to bring people closer together.

So on Mother’s Day, we set out to prove it. We invited real people to have lunch with a surprise guest – their Mom.
Then, we let the cameras (and tears) roll.

The “Meet Your Mom” Meal

Campaign, LBB , NY Post , Breaking and Entering, Roast Brief , Design Rush, PR Week

10M views on IG / 21M SOCIAL IMPRESSIONS / & a few tears

And for National Bagel Day, we invented the first ever stackable game designed to help you spill the tea. Made to match the iconic layers of the Asiago Bagel Stack, each block is printed with a question to help you go deeper.

And who better to help us debut it than Bravo’s own resident “tea” experts: Ciara Miller and Venita Aspen