Panera
🍞
Panera 🍞
Panera wanted to be more culturally relevant. We said, careful what you wish for.
In just 6 months, we got Panera in late night, morning shows, group chats, and your FYP. Tapping into one niche (yet extremely passionate) audience at a time.
The “Never Have to Make an Agonizing Decision Again” Meal
Starred The Summer I Turned Pretty’s Chris Briney and turned the Panera café into a cinematic slice of teen angst and indecision.
11+ million views / 88.3k shares in JUST 5 days!
When Panera got snubbed at this year’s Culture Awards, we launched:
The
“Lunch Is Culture”
Meal
And when everyone’s favorite football boyfriend proposed to the internet’s biggest pop star, we created
The “Loaf Story” Meal
There isn’t a bigger fall brand than Panera. And you can’t have fall without a Gilmore Girls rewatch. So we debuted –
The “Fall for Your Favorites” Meal
celebrating soup season and igniting the fandom’s biggest debate: which boyfriend – I mean, soup – is your favorite?
